Bullring Shopping Centre is thrilled to announce its exclusive partnership with Birmingham Children's Hospital ahead of The Big Hoot, the city’s biggest mass participation art event. As one of just four standalone children's hospitals in the UK and a world leader in paediatric healthcare, Birmingham Children's Hospital is renowned for its cutting edge research and advanced treatments, making it a worthy benefactor of The Big Hoot.

For 10 weeks, Birmingham's streets, parks and open spaces will be turned into a gallery of 90 beautifully designed giant owl sculptures, in collaboration with Wild in Art, and sponsored by local businesses.  

The owl sculptures, one of which has been sponsored by Bullring, have been designed by local undiscovered and established artists, to showcase the wealth of artistic talent in Birmingham and beyond to encourage people to visit different areas of the city.

The sculptures will be on display from Monday 20 July to Sunday 27 September, before taking centre stage at a charitable auction in October, to raise funds and leave a lasting legacy for Birmingham Children's Hospital. 

Bullring marketing manager, Maggie Foggett says, "We're delighted to announce our chosen charity of the year as Birmingham Children's Hospital. It's fantastic to support such a worthwhile cause and we hope to see a real difference as a result of the partnership.

“Bullring is proud to have its very own owl as part of The Big Hoot – it's a great initiative that brings local businesses and the community together."

Elinor Eustace, Deputy Director of Fundraising at Birmingham Children’s Hospital, said: “The Big Hoot will be a fantastic spectacle for Birmingham and will help to raise valuable funds for our hospital.

“We’'re delighted Bullring has chosen to support us as its charity of the year and get involved with The Big Hoot as well as our fundraisers such as The Big Bandage at the same time. It is thanks to them that we will ultimately be able to fund some important projects for the children and young people at our hospital and for that we’re immensely grateful.”

Charlie Langhorne, Director of Wild in Art, said: “We are thrilled to have Bullring involved with The Big Hoot. Our public art projects have a proven track record of increasing community engagement and we’re confident that this will continue in Birmingham, as visitors and residents alike discover the city through this unique and visually stunning artistic trail.”

For more information about The Big Hoot, visit www.thebighoot.co.uk.