Safety in Beauty was founded to help consumers fight bad practice. The campaign was launched by cosmetic industry expert, Antonia Mariconda, in 2013.
Having had reconstructive face surgery after a car crash at the age of 22, she found herself thrust into the world of cosmetic surgery and subsequently became an author, presenter and counsellor in the field. Concerned about the lack of effective regulation and being privy to some of the shocking experiences of consumers who had she advised, Antonia invited a number of key figures in the industry with the same worries to form the Campaign.
The Safety in Beauty (#safetyinbeauty) campaign seeks to raise standards across the whole beauty industry, not just in the realm of aesthetic treatments. Recent stories in the British press demonstrate that 'everyday' procedures like waxing, laser treatments and hair dying can go terribly wrong. This largely happens due to lack of training and education and is completely unnecessary.
It is a response to the growing dissatisfaction and devastation caused by dubious treatments, and was formed by a group of like-minded professionals and experts.
The Safety in Beauty campaign seeks to:
- Help, educate and empower consumers
- Facilitate a better, safer, more transparent industry
- Offer much-needed support
- Give peace of mind to everyone seeking to improve their looks
They believe that more awareness of malpractice and poor standards in the industry is urgently needed.
