Top executives from the world’s leading search engines, Google and Yahoo!, will advise delegates at World Travel Market London 2015, the leading global event for the travel industry, how to improve their rankings. The events program for the Travel Technology Show at WTM – the largest dedicated travel technology event in the UK – also includes senior executives from Carson Wagonlit Travel, ACCOR, bmi regional and Mr.&Mrs. Smith.

Anna Chomse, Industry Head at Google Travel and Andrew Jones, Head of Search Account Management at Yahoo! will both offer valuable knowledge to keep the industry up to date; delving into the right tactics to increase search engine optimization.

The Search Engine Update session will take place on Tuesday, November 3, from 12:30-1:30 pm in Platinum Suite 3&4. It is one of five seminars for The Travel Tech Show at WTM, being organized by Paul Richer, Founding Partner at travel technology consultancy Genesys, on the second day of WTM London 2015.

The day kicks off with Bauer Radio, Head of Creative, Sam Crowther speaking during the Customers Crave Content session at 10:30 am.

At 1:30 pm the Getting Personal session sees Catlin Ciobanu, Director – Innovation&Big Data Analytics, Carlson Wagonlit Travel and Alison Broussy, Vice president Business Intelligence, ACCOR Distribution&Marketing discuss how to build a relationship with customers using big data.

Digital Marketing is the focus at 3:00 pm. The session will analyses how customers are interacting with brands through multiple devices as well as channels, such as social media, that organizations can not completely control. bmi regional, Director of Marketing, Colin Lewis and Mr.&Mrs. Smith, Head of Online Marketing, Andrew Lung will give guidance through the digital marketing minefield.

The program concludes with the What’s Happening in Technology session at 4:30 pm hosted by Richer. He will discuss innovations in technology and how these have impacted and will impact the travel industry in the future.

The Travel Tech Show at WTM Sales Manager Jo Marshall said: “We’re delighted with this year’s line-up for Tuesday’s Events Program for The Travel Tech Show at WTM. Search Engine optimization is central to the success of travel companies and Google and Yahoo! are best placed to inform delegates of the most effective strategies.

“Anna and Andrew are just two of many senior executives sharing their expertise at WTM – it is an indication of the high caliber of speakers that WTM London and The Travel Tech Show at WTM can attract and demonstrates why our seminars are must-attend events.”

The WTM and Genesys Technology Program takes place in Platinum Suite 3&4 at ExCeL, London on Tuesday, November 3, from 10:30 am to 5:30 pm.