Waitrose has launched its first TV advertising campaign to highlight its money-saving scheme Pick Your Own Offers. Pick Your Own Offers gives customers the power to choose their own savings, as customers can select which ten products from over 1,000 they'd like to save 20 per cent on every time they shop. The scheme has been a success since its launch last year as a million customers now use the ground-breaking scheme to save money.
The new 40 second advert airing from 20 January on ITV1 during the National Television Awards, will highlight the key benefits of Pick Your Own Offers by showing that there are some products customers love to pick again and again. This is demonstrated by how people use their favourite products in different ways throughout the year and showcases some of the most popular products picked since launch including chicken, salmon and toilet tissue.
Rupert Thomas, Marketing Director, Waitrose, says:
“The idea of saving regularly really appeals to shoppers, with many choosing items that they usually buy every week to generate on-going savings. Along with Brand Price Match and our other promotions, Pick Your Own Offers shows we offer exceptional value for great quality products."
The campaign also aims to demonstrate the wide choice of products available in Pick Your Own Offers. Customers can choose ten products from a list of hundreds to tailor savings to their needs. Customers will also have the option to change their picks from this week so they can make the most of the new products and change their choices for the season.
Set to the soundtrack of 'Monday, Tuesday, Wednesday (I Love You)' by Betty Driver which was recorded in 1949 , the advert follows a similar style to the Christmas and Autumn adverts made for Waitrose by creative agency adam&eveDDB.
A full print and digital campaign will follow the TV advert and Waitrose has also created a Pick Your Own Offers app which has been updated to enable customers to edit their picks more easily.
