Safebettingsites.com social media analysis concludes that the International Cricket Committee (ICC) had the largest Instagram following for a sports federation as of January 2022. The site has provided data showing that the ICC had 21.3 million Instagram followers. That’s over ten times more than the second-placed IF.

The British Basketball League has launched its Ambassadors programme, which will see players and staff across the league promote the importance of a healthy, active lifestyle to thousands of school children in local communities across the UK.

The project has been launched as part of the BBL’s ‘Inspires’ initiative, where key members of each of the league’s 10 clubs will visit schools in their local community to tell their stories about their pathway to becoming a professional athlete.

Mainbrace, a Cornish spirits brand known for its multi-award-winning rum and gin range, has announced a long-term partnership with British sailors, Saskia Tidey and Freya Black. This is a natural partnership for Mainbrace, whose story is inspired by and based around the spirit of the sea and whose brand is driven by its courage, teamwork and friendship values.

Wolverhampton’s own Commonwealth Games gold medallist, Hugh Porter MBE, has been unveiled as one of the Batonbearers for the Birmingham 2022 Queen’s Baton Relay.

Hugh, one of Britain's greatest former professional cyclists, was nominated to carry the Queen’s Baton to recognise his lifelong commitment to the sport.

The Afro-Caribbean Engagement [ACE] Programme, has officially relaunched in ‘second-city’ Birmingham following the overwhelming success of its inaugural launch last year. Delivered by Warwickshire County Cricket Board [WCCB] on behalf of the ACE Charity and the ECB, the programme focusses on increasing awareness and access to Cricket through Black communities and grass-root cricket clubs.

Gleneagles, the iconic Scottish hotel and global luxury destination, has elevated the service it offers golf enthusiasts at its PGA National Golf Academy with the installation of Toptracer Range, an interactive and social experience for all levels of player.