Energy Drink Launches Grow 29% In Five Years As Global Sales Reach 8.8 Billion Litres
Just as new records have been set in the 2016 Olympic Games, new research from Mintel reveals standout results for global energy drink innovation. According to Mintel Global New Products Database (GNPD), more energy drinks were launched globally in 2015 than in any year since 2008, with the number of energy drink products launched growing 29% between 2010 and 2015.