Royal Phillips, global leader in lighting, installed a unique architectural and media façade Connected LED lighting system on the Evropeisky shopping mall in Moscow, with 811 customers per square metre, the Evropeisky is by far the world's busiest shopping centre in terms of traffic.
The new Philips Color Kinetics Connected LED lighting installation features 16 million colors, can manage multiple media content and graphic effects. Dynamic media content on building façades can grow purchase impulse and is a highly competitive instrument of communication to attract visitors. The new Connected LED lighting system from Philips allows Evropeisky shopping mall to maintain its appeal while reducing energy consumption with 80% compared to conventional lighting.
