It’s timely launch is just in time for a summer of good vibes! The fruity cider is a new twist on the much-loved classic, Strongbow Dark Fruit, and with only 95 calories per slimline can, available to buy now from £4 per four-pack

Strongbow ULTRA Draft Fruit offers a cider that is lower in calories and brings us a can which is bursting with delicious light and refreshing natural berry flavourings.

The latest cider on the block has arrived to be enjoyed this summer whatever the weather – whether it is a tinny on the train, a picnic with friends or raising a can to the long-awaited festival season.

The G.O.A.T. is a well-known symbol of greatness across modern pop culture, with the latest Strongbow ULTRA Dark Fruit cider considered to be one of the greatest of all time and in an ironic nod to this popular phrase the launch advert features an unmissable nodding purple goat. The campaign ‘drink the greatest of all time (G.O.A.T)’, is set to be big, and is a real move away from traditional cider advertising, with an accompanying track Daga Da, by DJ Sammy Virji, which is sure to bring a smile to people’s faces. Strongbow’s latest campaign will bring to life a very new drinking experience to celebrate the launch of its 95-calorie cider Strongbow ULTRA Dark Fruit…Watch this space and get ready for the G.O.A.T of all summers.

Peter Morrell, Editor says “I have tasted the Strongbow ULTRA Dark Fruit Cider, and it’s delicious. Both the aroma and the taste reminded me very much of a Kir Royale, but with the advantage that it is low cal, and alcohol light.“

“I have been drinking the ULTRA Dark Fruit Cider from a champagne flute. The shape of the glass creates a mousee on the surface, and also concentrates blackberry and blackcurrant aromas in the bouquet. The mouthfeel is light, and it has a pleasant acidity which makes it vey refreshing on a summer’s day.”

HEINEKEN UK Cider Brand Director, Rachel Holms, comments: “We are so excited to be able to introduce new Strongbow ULTRA just in time for the summer season, bringing a twist to the summertime British staple that is cider. This campaign is one of our most intriguing yet and we can’t wait to see what our drinkers think.”

Strongbow ULTRA Dark Fruit cider is available in a sleek new 330ml slimline can, or in packs of 4 and 10. It’s 4% ABV with just 95 calories and is available to buy now from all major supermarkets.