Hormones play a role in changing skin conditions, explains Fiona Toomey, founder of NAYDAYA (pic), a wellness brand designed to work with your hormones, "our hormones dictate everything.
“We've understood the link between hormones and acne for some time, but finally we have better education on the relationship between hormones and dryness, itching, collagen loss and more." Living M is another brand paving the way when it comes to hormonal based beauty, with its skincare line designed for those experiencing peri/menopause.
"Hormonal shifts in menopause have also been found to have a greater impact on skin than that of chronological ageing,” explains Living M Co-founder, Siobhan McCarthy.
Fluctuating hormones causes skin cell turnover to rapidly decline and can lead to concerns such as dryness, irritation, and breakouts. “We're more in tune with our bodies and hormones than ever before”, Fiona adds, "there's a growing awareness about how critical our hormones are so skincare that works with your hormones, and not against them is going to be a mainstream requirement for skincare savvy consumers going forwards."
Tailored skincare and hormonal skincare trends will align, Fiona predicts, "as women are empowered to learn more about their bodies and harness their hormonal cycles, they'll be able to adapt their skincare routines accordingly." As interest in hormonal skincare grows, expect new innovations and new formats, founder of Faace – the brand that created a first-of-its-kind period mask - Jasmine Wicks-Stephens explains, "as the hormonal skincare sector evolves, so will product line-ups with new formats entering the fold."
