Crave, the pioneer of free-from snacking, proudly introduces its latest masterpiece; Bisco's, a golden biscuit sandwich with a vanilla cream filling and sprinkles.
This launch marks the latest new product development in Crave's free-from range, launching into Sainsbury's from 31st December 2023. Following Sainsbury's announcement of a new format that combines frozen, ambient, and chilled free-from products in one aisle, Crave is set to launch a range of new products into Sainsbury's this year to help bolster the options for their free-from customers.
Bisco's is the first new product in a new series of NPD for 2024, launching into Sainsburys from 31st December 2023. Continuing to challenge the status quo, Crave came under scrutiny earlier in the year for some of their products getting rather close to the branding of other big multinational brands.
On the launch of Bisco's Rob Brice said: “In the office, we had lots of fun coming up with a name for our first biscuit product, we toyed with 'Noreo', but after our accountant advised us, we don't have budget for another lawsuit this year, we settled on Bisco's!
“We like to think they encapsulate the fun of a Disco with the taste of a Birthday cake. Obviously Bisco's are very different from any other circular biscuit, being vegan and free from the top 14 most common allergens, whilst still being tasty and ready to dunk (if you like that sort of thing)!”
Rob Brice, an expert in food development founded Crave in 2020. Following on from his appearance on the TV Show Aldi's Next Big Thing in 2022 with his free-from maize snacks, Crave has gone on to secure listings with major retailors Asda, Morrisons, Ocado and more recently, Sainsbury's.
Standing up for inclusivity, Crave's products are designed to be enjoyed by everyone. They are gluten-free, vegan, and free from milk, egg, and lactose, ensuring that individuals with dietary restrictions never experience that FOMO.
