The EMMA Trust have announced a new campaign aimed at preventing the proliferation of racial hatred - which now has a new home: where it used to exist on the streets, in the pubs and on the football terraces, hate has now moved online.
On Twitter, in the YouTube comments and on Facebook a flood of racial hatred is delivered every day to the inboxes and accounts of victims. Racists now hide behind anonymous user names and accounts, and they are rarely punished or singled out by the police or social networks themselves.
Racism comes in many forms and needs to be finally eradicated by politicians, whether it is directed at Blacks, Asians, religious, or other, minority groups.
The copy for the campaign reads “Hate Can’t Hide Online" and will be seen in press adverts, banners, TV and football stadia, supported by UK media who don’t follow the usual lip-service.
There is also a Social Media campaign. The EMMA Trust Anti-racism Ad campaign that coincides with UN International Day for the Elimination of Racial Discrimination. The day was formed by the United Nations General Assembly in 1966, the year England won the World Cup. The UN reacted to 69 people killed in Sarpeville, South Africa, in a peaceful demonstration protesting against the racists' Apartheid regime, in 1966.
The EMMA campaign aims to stem the tide of racial hatred online, using a very simple but powerful message: that you can be punished for online hate, we show a prisoner trapped behind the bars of a #hashtag. This iconic, arresting visual can also be shared or used as a profile picture to show your support, or forwarded to online racists to deter them.
This ground breaking creativity was produced by Oglivy & Mather supporting EMMA Trust to highlight persistent racism online on anti-racists DAY.
Bobby Syed, EMMA Founder said: “We all need to eradicate this Social Cancer once and for all, regardless of our race, or class. Ironically, when we started EMMA in 1997, we had faced all forms of racism, towards an organisation promoting Social Cohesion defining Multiculturalism that lead to the London 2012 Multicultural Olympic Games. Regardless, we always took on racism head on, although we are totally a-political and a-religious, because racism is one thing we never compromised on.”
Alongside the above initiative for UN International Day for the Elimination of Racial Discrimination, The EMMA Trust have a launch party in association with partners Collective6w2x. The concert #harmony will Celebrate Cultural Diversity, on March 20, at 229 Venue (International Student House) London, with the following great performers: Lester Clayton; Millie Manders; Chris Hodgson; Zozo Zoe Zozo; Brooke Jazz Lawrence; Pe’; Antonia Kesel: Michael Bird. Special guests/campaigners announced on the night.
