Delicious chocolate shards infused with freshly roasted coffee are new to Flapjackery's range of confectionary. Flapjackery, which is renowned for its decadent, luxurious gluten free flapjacks hand made at its headquarters in Tavistock, has collaborated with Ivybridge-based Owens Coffee to create the Cappuccino Shards that are perfect as an after-dinner palette cleanser or to get a hit of coffee any time of day.
Available in its shops, which are located across the Westcountry in Tavistock, Plymouth, Fowey, St Ives, Minehead, Bath and Wells, with a pop up in Dartmouth, these delicious thin slivers of chocolate are made with dark chocolate, giving a slightly bitter taste, with veins of white chocolate running through. The distinct flavour is derived from smooth and chocolatey Bantham wholebeans, a medium roasted blend of Arabica organic and Fairtrade coffee beans from South America and Indonesia.
This popular and award-winning espresso blend is from the Cajamarca region of Peru and the Batak region of Sumatra which has been gently roasted to bring out notes of chocolate and wine. Also available in Flapjackery's new 'shards' range are whole nut shards and beanie shards.
Carol Myott, 62 and Sally Jenkin, 59 launched luxury flapjack business Flapjackery, with a current turnover of £2m+, in 2015 having met at a farmers' market in Tavistock west Devon where they both baked cakes to sell.
Carol had retired to Devon having run a print business, whilst Sally was selling communications for old people before working in her local fudge shop. They shared a passion for home cooking with quality British ingredients, so one day Carol came up with the idea of making flapjacks.
They made a few samples and took then to Tavistock for people to try out, and after a few tweaks, started baking like mad for their own stall, and the idea of Flapjackery was born. A fortnightly pitch at Exeter University Farmers' Market followed and then they started to attend other events. But they realised they couldn't possibly keep going in their own kitchens, so found an empty unit on an industrial estate in Tavistock which already had a purpose-built kitchen.
They went from local farmers' markets to huge venues like the NEC in Birmingham where they admit they got a few funny looks from people as if to say “what are those two old ducks doing?” In 2018 they opened their first shop in Tavistock, and then with the core market of selling at big shows gone as a result of the pandemic, they remodelled their business to focus on online and retail.
In 2021 they opened shops in Wells and Minehead, in 2022 Plymouth, St Ives and Bath opened. In 2023 Flapjackery opened in Fowey, and a new pop up opened in Dartmouth. Carol and Sally are proof that age is no barrier when it comes to creating a great business especially when there's a decadent, delicious treat at its heart!
