Holland America Line, which in its earliest years transported immigrants from Europe to Ellis Island, is known today as one of the industry’s top lines for service excellence aboard the high seas.
Speaking recently during the Florida-Caribbean Cruise Association’s (FCCA) web series with FCCA President Adam Ceserano, Gus Antorcha, President of Holland America, said Cruise Critic’s awards for service over the past two years are an affirmation of the company’s commitment to its passengers, and he pledged to maintain the traditions of cruising with the provision of incredible service “whether that’s turn down service or (serving) high tea.”
Authenticity is an important part of Holland America’s brand reputation and the company does a significant amount of regional sourcing to ensure that local ingredients are incorporated into food served on board, reflecting the tastes of its destinations. The line also brings aboard speakers and lecturers to brief passengers on local cultural experiences.
Some entertainment shows, particularly in the Caribbean, were designed with a Caribbean partner to prepare guests for the colour and rhythms of the region. Once ashore, in addition to shopping, the company offers an extensive array of options to encourage cultural immersion, including, for example, cooking, museum visits, and walking tours.
Of the headwinds ahead, Antorcha said the global geopolitical instability, including in the Eastern Mediterranean, was a concern not only for the company but also for humanity as a whole. Fuel costs are another challenge cruise lines must address.
He reported seeing “incredible demand”, which indicates guests are responding well to the itineraries and product enhancements, all of which made him optimistic about the continued recovery and trajectory of Holland America Line.
