Jaden Smith has been announced as the face of the Series 4, the spring-summer 2016 collection advertising campaign from Louis Vuitton, which continues the visual dialogue between several artists of imagery, started with Series 1. The heroine shot by Bruce Weber, known for his images that capture youth’s vitality, is truly multi-facetted. Shot in Tampa, the advertising campaign for the spring/summer 2016 collection will be unveiled in the January 2016 issue of magazines worldwide and will be accompanied by two films created by the campaign’s two photographers, which will also be available online and on the Louis Vuitton Pass application.