In a culmination of what has been among the most exciting developments in the French-Caribbean, The Martinique Tourism Authority (MTA) marked the much-anticipated debut of the first non-stop flight from Toronto to Martinique with a lively gate party at Toronto-Pearson International Airport (YYZ).

The Martinican Tourism Commissioner, Bénédicte di Géronimo, was joined at Terminal 1 by other delegates from the Caribbean destination, Air Canada representatives, and Canadian press members to celebrate the momentous occasion. “This new route, more than an air connection, opens doors to new opportunities, strengthening our commitment to elevate Martinique to the top of must-visit Caribbean tourist destinations,” said di Géronimo in her remarks.

“As of today, Martinique has officially become more accessible to Canadians than ever with up to 6 weekly flights from Canada, among others. What an amazing journey! I would like here to thank especially Air Canada for their unwavering cooperation and support.”

First announced in April of this year, the new route links Toronto (YYZ) and Martinique’s capital of Fort-de-France via the Martinique Aimé Césaire International Airport (FDF). The route builds upon Air Canada’s existing direct service from Montreal.

Toronto passengers will now enjoy the comfort of a non-stop, 5-hour flight aboard an Airbus B737 MAX, with a capacity of 169 passengers, 16 Business Class seats (2X2) and 153 Economy Class seats (3X3). Every seat has complimentary personal inflight entertainment. Addressing the passengers set to embark on the inaugural flight, Ms. di Géronimo highlighted the many unique virtues of Martinique, speaking to its French-Creole cuisine and rums, it’s fascinating heritage, and its UNESCO-recognized natural beauty.

The verdant “Isle of Flowers” has enjoyed surging popularity with Canadian travellers, both due to its broad array of experiences and safe environment. The successful launch of the flight further solidified Martinique’s commitment to the Canadian market.

In remarks made earlier this year, Ms. di Géronimo confirmed Canada’s growing importance as a key market, noting that it has become Martinique’s second-largest source of tourism arrivals. The deepening bond between Air Canada and Martinique has made the airline the leading carrier between Canada and the French Caribbean.

“Again, I want to express my deep gratitude to Air Canada represented here and today by Ms Audrey Tanguay Beaudette,” said di Géronimo. “Our gratitude also goes to you, our first passengers and travellers who seized this opportunity to discover our magnificent, welcoming and authentic island.

“Martinique loves you!”