Specialist travel and lifestyle consultancy GEC PR has been appointed as the representatives for Central America Tourism Promotions Agency (CATA) to handle UK PR, marketing and trade activity for the region.
The member countries CATA represents are Belize, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua and Panama. GEC PR's remit will include managing all media relations, press trips and UK events, as well as further developing relationships with the UK travel trade. Initial activity will focus on managing CATA's presence at World Travel Market in November.
Fiona Anderson, Company Director at GEC PR, said: “We are honoured and thrilled to represent CATA here in the UK. CATA is a very progressive organisation supporting a collective of diverse and brilliant destinations across Central America and the Caribbean.
“The region has an extensive tourism infrastructure, and an incredible array of breath-taking nature, coupled with hospitable cultures that delight visitors. It's an exciting time for the region, and we will soon be sharing news on the exciting ways CATA member countries across Central America and Caribbean countries are working hard to attract and increase the number of UK travellers to their shores.”
