The Premier Partnership announcement comes as Morocco experiences growth in its tourism activity, aiming to double the number of incoming tourists to 26 million by 2030, elevating Morocco as a leading leisure destination to the world’s travel trade.
It is already known that Morocco’s presence at World Travel Market London will focus on the “Morocco, Kingdom of Light” international campaign of the Moroccan National Tourism Office.
Launched in April 2022, this campaign was designed to inspire a new generation of traveller, showcasing the attractions and experiences of a “contemporary and dynamic” nation.
World Travel Market, the most influential travel and tourism event in the world, provides the perfect opportunity for Morocco to demonstrate its efforts in joining the league of highly favoured destinations.
Morocco’s relationship with WTM spans far beyond Premier Partner of the flagship London event, as the destination has also seen tremendous success participating in ATM, ILTM, IBTM, IFTM, and IGTM. The Moroccan National Tourism Office is relying on commercial events to boost the activity of all Moroccan tourism professionals.
